Red7 creates innovative sports apps for leading operators including William Hill, Paddy Power and BetVictor.

Red7's flexible and dynamic sports middleware (RS-Sports) provides a robust real-time platform for the development of a range of innovative UX and UI solutions for sports-book web and native apps. We also have partnerships with some of the industry's leading sports feed and odds providers, providing the essential real-time feeds for in-play stats and betting solutions.

Examples of our work

William Hill - Darts

Real Time Scoreboards

The future of sports betting is data-driven, in-play betting coupled with interactive /live scoreboards and video streaming. Red7 works with a number of sports data feed providers to develop a range of customised live in-play scoreboards.

William Hill - Darts

William Hill Darts

Award winning in-play darts betting app. Stay in the heat of the game with dart-by-dart action for all major PDC games. See the latest results and stats from your favourite players and bet on all in-play markets offered for each match.

PaddyPower - Messenger

PaddyPower Messenger

Text bet in seconds and receive updates on your favourite horse, racing and football events with the world's first fully personalised sports betting app. Choose which of your favourite teams and horses to follow and leave the rest to the app.

PaddyPower - Messenger


BetVictor - Instabet

BetVictor Instabet

Receive exclusive enhanced price alerts on major sports events. Ultra-fast bet placement gives you the best chance to beat the countdown clock. Extra functionality allows you to receive the Instabet alerts and place bets on your Apple Watch.

BetVictor - Instabet

William Hill - Prem Predictor

William Hill Prem Predictor

Predict how the Premier League will finish at the end of the season for a chance to win a £50 Million Jackpot. Track you progress during the season with a guaranteed £100K prize to win during the Christmas period for the best entries.